Water-saving initiatives by H&M

H&M has implemented several water-saving initiatives as part of their commitment to sustainability. Here are some key aspects of their efforts:

Water Management and Recycling

• Water Roadmap 2018-2022: H&M set targets to improve water efficiency, including having 15% recycled water back in the process, a goal they achieved in 2020¹.
• Wastewater Recycling: In 2021, H&M recycled 18,219,486 cubic meters of wastewater, equivalent to 7,288 Olympic swimming pools¹.

Sustainable Production Practices

• Water-Saving Technologies: H&M uses innovative technologies like laser and ozone treatments in denim production to significantly reduce water usage².
• Supplier Collaboration: They work closely with suppliers in key production markets like Bangladesh, India, and Indonesia to implement water-saving practices and technologies¹.

Partnerships and Initiatives

• WWF Partnership: H&M has partnered with WWF since 2011 to address water issues and promote sustainable water management across their supply chain¹.
• Sweden Textile Water Initiative (STWI): They collaborate with STWI to improve water efficiency and reduce water pollution in textile production¹.

Education and Awareness

• Training Programs: H&M provides training for designers and buyers on the water impacts of raw material production and wet processes³.
• Customer Engagement: They educate customers about water-saving practices and the importance of sustainable fashion³.

Innovative Collections

• Water-Saving Denim: H&M’s latest denim collections use water-saving dyeing technologies and recycled water systems during the washing stage².

These initiatives reflect H&M’s dedication to reducing their environmental footprint and promoting sustainable practices throughout their supply chain. If you have any more questions or need further details, feel free to ask!

¹: H&M Group
²: H&M Newsroom
³: WWF

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